Chapter XL: Uber Eats Suing DoorDash with an AntiTrust Suit for Anti-Competitiveness

Since I started this blog in January of 2024, I always made sure to include Uber Eats AND DoorDash in the titles since I worked for both over a two-year span. Both were very good for me, if also challenging in their procedures. But I always set the idea that they were nearly identical in stature, if not even on an equal plane in profits made.

It turns out, they’re a lot more competitive than most people think, with apparent imbalance in their popularity. Uber Eats filed an antitrust suit against DoorDash earlier this year because they claimed latter has recently been pressuring restaurants throughout America to exclusively use their delivery service. Uber says this is affecting their own profits as a result and creating a sense of general anticompetitiveness in the food delivery marketplace.

DoorDash says Uber is overreacting and that their service is picked more often by restaurants because they simply offer better features. Let’s turn on the mediator head here and try to figure out who’s really right. Is DoorDash finding ways to twist the truth of their actions, or is Uber right that there needs to be a more fair system in marketing to America’s eateries?

I’m not partial to one or the other since I worked for both. It was Uber Eats for the first year (eventually reaching Diamond status), then DoorDash the second year (reaching Platinum). Both have their extreme pros and cons, though the way they approach restaurants to use their services was never known to me. At the time, however, it seemed like DoorDash was always getting top billing on restaurant windows/ads, with Uber usually second-billed.

What’s really going on here, and what’s the eventual outcome? Since both companies were financially helpful to me for two years, I consider this final blog segment about them to be a form of peace pipe.

Is DoorDash Really Being Unfair to Uber Eats?

One could say DoorDash does have a more successful system that lets new restaurants be able to market themselves while using effective onboarding support tools. They reportedly have a better support base that uses real phone agents when restaurants need help. Uber Eats is apparently using more automated systems of late, if still having better data tools to help restaurants track metrics. 

Both companies have high commission fees, so restaurants shouldn’t expect to save any money. This is a problem I’ve already addressed in a recent blog, making either choice of DoorDash or Uber a challenge for new eateries looking to make maximum profits. 

Looking at stats for both, though, I noticed one thing that really stood out about DoorDash: They cover a lot of wider areas outside of cities, including rural territory. I delivered quite a lot to rural areas, a market that’s obviously growing since those people are in greater need of food deliveries due to distance. Uber Eats seems more focused on urban areas, which may not have the bigger concentration of customers restaurants cater to.

DoorDash is more centered on the suburbs in addition to some rural areas. These seem to have the biggest percentage of customers in general compared to those who live strictly in urban environments. 

Perhaps Uber Eats should focus on growing their customer base to these areas to have real hope of competing with DoorDash. With that in mind, it might look like they’re just playing a sour grapes card in filing an antitrust suit. 

But then, when seeing the claims against DoorDash, you have to wonder if the competition between the two is turning into a real blood sport.

Are DoorDash Threats Against Restaurants Real?

The above antitrust suit from Uber Technologies against DoorDash additionally says that latter threatens restaurants to remove them from the marketplace if Uber Eats is also added to the mix. DoorDash also supposedly threatens restaurants with higher commission fees if contracting with Uber Eats.

These scare tactics have allegedly hurt the revenue for Uber Eats, hence them also attempting to stay competitive in a more aggressive way. For instance, their ride share system helps give an edge in competing, and it’s something DoorDash hasn’t taken on—yet. Also, a lot of restaurants and users probably don’t know that Uber frequently does a lot of loss-leading with their delivery fees, etc, to attract more customers later.

So far, Uber hasn’t raised their prices after doing loss-leading. This means they may have a good case on their hands in being the underdog while DoorDash continues to overshadow them. 

Can DoorDash and Uber Eats Work Together to Become Better?

As of this writing, the antitrust suit Uber filed against DoorDash is still pending. It’s likely going to be a long-winded case once the courts take it on. Keep in mind that this suit was filed in California where the courts are likely tied up for years. DoorDash looked to have the lawsuit dismissed, but a judge in Cali refused to dismiss the accusations. 

So, this is likely a case that will go on long past this last blog piece about Uber and DoorDash. What the outcome will be is anyone’s guess, though it seems likely that either DoorDash will pay a settlement to Uber for losses, or the two will work together to make new changes to how delivery services compete with one another. 

The latter is the likeliest of all, even if DoorDash has to ultimately hold their nose. Still, they might win on a few points, despite being more vulnerable due to already dominating the market. What’s truly best here is more scrutiny on all companies like this on how they work with restaurants. I mean, new restaurants are already vulnerable to their own competition, making any changes a domino effect in helping them. 

Antitrust suits are already becoming more common in the corporate world. No matter if this doesn’t create massive change in the bigger picture, creating more awareness of how big companies compete is an important business practice. It’s obviously needed, especially with major corporations acquiring other corporations at a record pace—creating constant anticompetitive concerns.

Nevertheless, you have to wonder if Uber and DoorDash will ultimately merge at some point based on the amount of major acquisitions in America. While I’m not a fan of seeing every corporation consolidate to just a few power players, seeing Uber and DoorDash merge looks good to me. It’d be the joining of two companies that provide an important service to people, if needing a lot of refinement in how it’s managed.

A merge as the answer to the antitrust suit would also help bring about a precedence in making food delivery all about people rather than making them automated with AI. The chances of food delivery becoming run by self-driving vehicles or robots seems like the next dark evolution on our planet. 

Uber and DoorDash helped me make some good money over a certain period of time. They still help any person have the freedom to deliver food/drink and make money whenever they want—as imperfect as it is. The same applies to local restaurants who struggle to find avenues to being noticed.

This segue takes me to a final note here. The blog piece you’re reading is now the finale of my Uber Eats/DoorDash blog journey. Starting soon, this space will be devoted to The Human Project, my new writing movement in finding answers to the problem of AI taking away human jobs and creativity.

As that starts, all 40 chapters of this current blog will still be archived here so you can make Uber Eats and/or DoorDash a successful side gig for yourself. They’re still worth doing with a lifelong and proper life guide as a textual companion. 

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